Toyota Uses 5 TDI Airports to Showcase Etios Liva and Corolla Altis
5 airports in India, viz. Ahmedabad, Calicut, Chennai, Cochin, and Kolkata hosted sites for Toyota’s Etios Liva and Corolla Altis. The 5 airports, which are among the 9, where TDI has exclusive advertising rights, are geographically placed to target maximum audiences in India. They form major gateways to the different areas of the country.
The campaign reiterated the airport media’s success in being the most popular promotional platform for the automobile sector.
TDI Executes Awareness Campaign for IRDA at 18 DMRC Stations
18 DMRC stations along the Red Line saw an extensive awareness campaign being executed by TDI for IRDA (Insurance Regulatory and Development Authority of India). The metro stations along the Red Line are some of the busiest in DMRC and are hence ideal to carry out campaigns which require exposure before large audiences. Thus, the stations are ideal to spread awareness against fake calls, made in IRDA’s name, with intentions of duping the customers. The metro stations where the campaign is being executed are Shahdara, Welcome, Seelampur, Shastri Park, Kashmere Gate, Tis Hazari, Pul Bangash, Pratap Nagar, Shastri Nagar, Inderlok, Kanhaiya Nagar, Keshav Puram, Netaji Subhash Place, Kohat Enclave, Pitampura, Rohini East, Rohini West, and Rithala.
Sony Entertainment Television Hooks Audiences on “Dil Ki Baatein Dil Hi Jaane” at 16 TDI Metro Stations
TDI executed an extravaganza of a campaign for Sony Entertainment Television’s latest serial “Dil Ki Baatein Dil Hi Jaane”. Stations from all the 3 lines, Red Line, Green Line, and Blue Line, where TDI has exclusive advertising rights, were utilized. 16 stations from across the 3 mentioned lines were chosen to reach the target audiences of the show. The stations are Dilshad Garden, Shahdara, Kashmere Gate, Inderlok, Netaji Subhash Place, Pitampura, Rohini East, Karol Bagh, Shadipur, Rajouri Garden, Tagore Garden, Janakpuri West, Dwarka Mor, Ashok Park Main, Punjabi Bagh, and Nangloi.
The campaign highlights TDI’s ability to attain high visibility for its clients across 73 DMRC stations.
Syndicate Bank Popularizes the SyndMSE Scheme at TDI Metro Stations
Syndicate Bank announced its latest loan scheme called SyndMSE through a DMRC Advertising campaign at the metro stations of Netaji Subhash Place, Rajendra Place, Kirti Nagar, and Dwarka Mor. Among them, Netaji Subhash Place is in the Red Line and the other 3 are in the Blue Line. All these 4 are gateways to hubs of industrial activities, office complexes, and educational institutions. The localities are perfect places to find the audiences which can be ideally targeted for loans.
TDI Executes DMRC Campaign to Promote Lotto Moonrun
Two sites at Kashmere Gate, and one each at Rohini West and Dwarka Mor displayed the latest running shoes from Lotto - Moonrun. TDI, the largest DMRC Advertising Company in India, executed a high impact campaign to promote Lotto Moonrun. The displays flaunt the modern design and technology based on which the Moonrun has been conceived. The displays use the tagline of “Cushioning and Stability”, thereby effectively emphasizing on the stress which has been laid on speed and comfort.
TDI Places Overhead Gantries Outside Ahmedabad Airport for Airtel
November, 2014 - TDI has executed a high impact Airport Advertising Campaign for Airtel in the premises of the Ahmedabad International Airport. Huge Overhead Gantries with creatives of Airtel welcomed those driving to and from the airport which is also known as Sardar Vallabhbhai Patel International Airport. The Overhead Gantries at the outskirts of the airport are very popular in creating great impact with their towering presence and their structure. Commuters, passing through, never fail to marvel at a Gantry. It is a sure recipe for creating a good brand image.
Airtel is one of the leading multinational telecommunications services company in India and has been a regular feature in the TDI airports.
Samsung Scores Major Visibility at 3 TDI Airports
November, 2014 -
Samsung, the South Korean electronics giant, is a prominent client of TDI International India (P) Limited. This November saw Samsung go all out on visibility at 3 of the 9 airports where TDI has exclusive advertising rights. The airports covered in the TDI Airport Advertising Campaign are Ahmedabad, Chennai, Kolkata. The product which is being promoted at these 3 airports is the newly released Samsung Galaxy Note 4.
In order to amplify the attempts at maximum visibility, TDI mostly used overhead Wall Mounts, throwing a larger than life brand image and message at the audience.
TDI Takes Britannia on a Massive DMRC Advertising Campaign at 18 Metro Stations
November, 2014 -
TDI International India (P) Limited is running a large scale Delhi Metro Advertising Campaign for biscuit manufacturers, Britannia, at 18 of the busiest metro stations where TDI has exclusive advertising rights.
These metro stations are gateways to large industrial areas of the Delhi / NCR region and boost of target groups from different socioeconomic classes. Britannia has opted for this high impact advertising maneuver, offered by TDI, as a response to the stiff competition which the biscuit industry in India is facing .
Canon Grabs Attention with TDI Airport Advertising
November, 2014 -
TDI is currently running an Airport Advertising Campaign for Canon at the Chennai and Kolkata Airport. Placed on a unipole with neon display and a gantry respectively in the outdoors of the airports, the red and white displays unfailingly grab attention at the two busiest airports where TDI offers exclusive sites. The triangle shaped unipole and the double-sided gantry have been customized for maximum outdoor visibility.
Canon has traditionally preferred to promote itself from the outdoors of airports. Its displays with large fonts in the contrasting colors of red and white attract attention from a distance and are thus most suitable for outdoors.
MRF Spins its NV Series Tyres at 14 TDI Metro Stations
TDI International India (P) Limited is currently executing a Delhi Metro Advertising Campaign for MRF Tyres at the metro stations of Shahdara, Welcome, Kashmere Gate, Tis Hazari, Inderlok, Netaji Subhash Place, Kohat Enclave, Pitampura, Rohini East, Rohini West, Rithala, Shastri Park, Pratap Nagar, and Shastri Nagar. MRF is promoting its premium tubeless tyres – NV Series, meant for bikes. The series includes tyres for multi-terrain biking, boasting smooth operation during both on-road and off-road experiences.
For the campaign, MRF has mostly taken up the large wall mounts near the staircases, entry gates, and platforms, which boast of the maximum density of metro commuters. The red-white-black tone of the creatives, along with their strategic positioning, creates a high impact campaign for MRF. The in-the-face presentation of the NV Series suitably falls in line with the attitude of the tagline, “Inspired by the Extreme”.
The busy Metro Stations, along the Red Line, have been trusted branding platforms for the clients of TDI. They are soon to be joined by metro stations across the Green Line and Blue Line in providing TDI Metro Advertising Solutions.
TDI Executes Airport Advertising Campaign for the Peerless Group
TDI has executed a high impact Airport Advertising Campaign for the Peerless Group at the Kolkata Airport. The Peerless Group is an umbrella group having a host of companies like The Peerless General Finance & Investment Co. Ltd., Peerless Financial Products Distribution Ltd., Peerless Funds Management Co. Ltd., Peerless Financial Services Ltd., Bengal Peerless Housing Development Co. Ltd., Peerless Hotels Ltd., Peerless Securities Ltd., Peerless Developers Ltd., and Kaizen Leisure & Holidays.
Kolkata Airport is the second busiest TDI Airport with an annual traffic of 10 million passengers in the year 2013. A large backlit, displaying a creative which mentions all the group of companies, stands commanding attention at the Security Hold Area.
Tag Heuer Imposes Itself in Style with TDI Airport Advertising
TDI, in association with Mudra, executed a high profile Airport Advertising Campaign, for Swiss Watch Manufacturing giants Tag Heuer, at the Chennai Airport. Tag Heuer took up two sites at the domestic arrival of the busiest airport where TDI has exclusive advertising rights. With an annual traffic of 13 million air travelers, Chennai Airport has been one of the most relevant places to target audiences for high end brands like Tag Heuer.
With presence at the domestic terminals, Tag Heuer achieved high impact branding before the domestic audiences in India.
Maruti Celebrates the Sale of 25 Lakh Altos with TDI Advertising
TDI Media Services executed a high profile campaign for Maruti, outside the busy airports of Chennai, Kolkata, Ahmedabad, Cochin and Goa. The manufacturers, of the legendary Maruti 800, took up high impact sites at the 5 airports where TDI has exclusive advertising rights. While some of the displays promoted Maruti Ciaz, there were others dedicated to the celebration of Onam with exclusive offers on Maruti Alto.
Maruti is also celebrating the sale of over 25 lakh Alto cars. The Alto, which was launched as a replacement of the Maruti 800, is one of the highest selling cars in India.
“Ashoka” of Colors Spends Quality Time under the TDI Limelight before its Opening
Before the popular serial “Ashoka” began its run on Colors, it spent its due time on the promotional front. TDI launched a DMRC Advertising Campaign for Ashoka across the 10 metro stations of Ashoka, Jhilmil, Mansarovar Park, Shahdara, Pul Bangash, Pratap Nagar, Netaji Subhash Place, Pitampura, and Rohini East.
With the usage of a total of 42 DMRC sites, Colors painted the metro stations with the strokes of Ashoka. The Entertainment sector has been one of the most ardent patrons of the DMRC media. Benefits abound due to the close range impact of sites at the metro stations.
Life OK Increased Viewership for its Screen Awards
The DMRC medium reiterated its popularity among brands of the entertainment industry when TDI executed Delhi Metro Advertising Campaigns for Life OK at 9 busy metro Stations. Life OK garnered increased attention for its coverage of the 21st Screen Awards. Screen Awards is an annual awards ceremony which recognizes the top contributions in Bollywood.
The metro stations of Dilshad Garden, Welcome, Kashmere Gate, Tis Hazari, Inderlok, Netaji Subhash Place, Rohini West, Rithala, Shastri Park were carefully selected for optimum coverage of the Red Line. While Kashmere Gate metro station had 4 sites dedicated for the purpose, the rest of the stations had 2 sites each. Thus, the commuters of the Red Line viewed 20 displays of the Screen Awards at short intervals, creating a high brand recall rate.
TDI Executes High Impact Airport Advertising for MRF
MRF, a leading tyre manufacturer in India, used Airport Advertising Services of TDI to run a promotional campaign. The campaign aimed at showcasing the latest radial which is being called the MRF ZSport. The 6 airports which are being used for this exercise are the airports at Ahmedabad, Cochin, Chennai, Goa, Pune, and Trivandrum.
The tagline of the creative, “Performance Upsized” specifies the key strengths which the campaign desires to highlight. The MRF ZSport is being projected as the tyre with improved control for a smoother driving experience. TDI airports have been a popular media for the tyre industry to promote its wares.
TDI Connects Microsoft Lumia 535 with Its Consumers
TDI executed branding campaigns for Microsoft Lumia 535 at its 2 busy airports of Chennai & Kolkata and 21 Delhi Metro Stations of Dilshad Garden, Jhilmil, Mansarovar Park, Shahdara, Welcome, Seelampur, Shastri Park, Kashmere Gate, Tis Hazari, Pul Bangash, Pratap Nagar, Shastri Nagar, Inderlok, Kanhaiya Nagar, Keshav Puram, Netaji Subhash Place, Kohat Enclave, Pitampura, Rohini East, Rohini West, Rithala.
The airports at Chennai and Kolkata handle the highest traffic of air travelers amongst the airports where TDI has exclusive rights. Lumia enjoys a minimum audience delve time of 55 minutes at the domestic terminals of the 2 airports and an average of 4 minutes at the metro stations.
TDI Executes DMRC Advertising Campaign for UCO
UCO Bank has been a trusted client of TDI Metro Advertising. January saw a high impact Advertising campaign being run by TDI for UCO. The campaign saw UCO Bank taking up spaces at the Shahdara, Kashmere Gate and Inderlok metro stations. These are the 3 of the busiest metro stations among the 73 where TDI has exclusive advertising rights.
Banking has been one of the most active sectors in OOH India. The DMRC medium provides a brilliant opportunity for the banks to interact with the audiences at close ranges.