WHY TDI
- TDI provides space to the advertisers
at strategic Delhi Metro stations which
is supported by state-of- the-art hardware
& structures.
- TDI provides various media options
on important locations at Delhi Metro
stations to provide excellent visibility,
maximum reach & longer mileage.
- TDI provides excellent option for advertising
at Underground Stations viz Kashmere Gate,
Civil Lines, Vidhan Sabha, Delhi University
as well as at Elevated Stations viz Kanhaiya
Nagar, Keshav Puram, Netaji Subhash Place,
Pitampura, Rohini East, Rohini West and
Rithala.
- TDI enjoys leadership status and exclusive
Advertising Rights at all International
Airports Mini Metros and numerous important
Domestic Airports in India.
WHY DMRC ADVERTISING?
- Delhi Metro is a boon to the advertisers
who wish to tap the huge cosmopolitan
market of National Capital.
- More than twelve lakh commuters use
from Delhi Metro per day.
- Consumers spend about six minutes at
the station during each transit.
- Consumers are continuously surrounded
by your brand from the time they get in
till the time they exit..
- Presence of your brand is adequately
felt by the consumers.
- Over the past few years both National
& Regional brands have shifted a significant
portion of their advertising budget to
these grass root promotions.
COMPARISON WITH OTHER MEDIA
- Larger formats allow extended creativity
and provides bold, bright colours, dramatic
images, which are Eye catches even from
a distance.
- The current imaging technology provides
standing displays that were not possible
by free hand Painting. New techniques
allow for ever greater creativity that
cannot be extended in other media.
- Outdoor naturally draws larger audience.
Outdoor displays grab attention of people
while they stand or walk.
- Efficiency is hall mark of Delhi Metro
Advertising .Due to its relatively economical
cost and
extremely high audience, the cost per
thousand impressions is substantially
lower than other media.
- Delhi Metro Advertising ensures not
only optimum reach but greater mileage
with maximum visibility.
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