Emergence of Mall Advertising in India
The emerging mall culture in India has brought about a drastic as well as dramatic change in the lifestyles of maximum number of Indians. People visit shopping malls to shop, dine, watch movies or hang out with friends. A shopping mall has directly and indirectly provided a huge impact on everyone’s lifestyle. The growing numbers of shopping malls in the country also offer a wide range of brand advertising solutions in and around the mall areas. Mall Advertising also known as retail advertising is currently in trend as one of the proven avenues of outdoor or OOH Advertising. Let us find out how mall advertising sets the tone of modern OOH advertising from the perspective of Delhi, Gurgaon and NCR malls in the following paragraphs.
DLF is a pioneer in Indian retail revolution. Redefining shopping, recreation and leisure experiences of the metropolitan DLF mall in India has brought about paradigm shift in the Indian retail industry as a whole. DLF Mall Advertising is widely carried on at the DLF shopping malls in the metropolitan cities. DLF mall advertising is also wide practiced in Delhi and NCR areas. For top-notch brands DLF malls are posh and premium avenues for promotion. A wide range of designer brands are advertised at the various DLF malls.
Retail Advertising
Retail business in India is currently booming at a fast pace. Along with it, retail advertising is also much in vogue amongst the various OOH Advertising practices. The launch of numerous retail chains in the country also provide lucrative opportunities for brands to indulge in retail advertising. Advertising spaces at retail stores are owned by outdoor advertisers on behalf of the brand owners. Synonymous with mall advertising in India, the upsurge of retail advertising is quite a landmark in OOH advertising practices in India.
Avenues of Mall Advertising in & around Delhi
Mall Advertising is widely carried on in Delhi and NCR areas. DLF Gurgaon, DLF Emporio, DLF Place Saket, DLF Hub etc are some avenues in and around the capital city where mall advertising is extensively practiced by advertisers.
Gurgaon DLF Malls
Gurgaon DLF malls are emerging as one of the in demand avenues of brand advertising around Delhi. Posh brand owners heavily spend for launching ad campaigns at various DLF malls in Gurgaon.