Pune International Airport is strategically located to be nearest to all the major economic and industrial areas of Pune. It boosts of an annual traffic of 3.3 million air travelers, growing at a rate of 17%. Since the airport serves as a central place of arrival for both international and domestic passengers, Pune Airport Advertising brings visibility before audiences in the entire region of western India.
Pune, which was formerly called Poona, is the cultural capital of Maharashtra. Known as Poona during the British Raj, Pune is the 7th largest metropolitan city in India. It is one of the oldest cities in India, with its existence being traced to 847 AD. Known as the cultural capital of India, Pune is home to some of the country’s premier educational institutions and traditional industries. It is a very popular tourist destination due to its wonderful weather. This makes Pune Airport an excellent choice for promoting before international and domestic tourists. The place is also well connected to all the major cities of Maharashtra and the rest of India.
The population of Pune grows at an estimated rate of 12% per year. The population is a mix of all the major religions of India and thus has a wide range of target groups from the advertising point of view. The 2011 census of India puts the estimated population of the Pune urban agglomeration at 6,226,959.
Pune is known for its IT, BPO, and Real Estate industries. The presence of students in large numbers fuels the growth of the above 3 industries. Host to some of the most premier IT institutes in the country, Pune is becoming the primary hub of the IT sector in India as the major IT companies in the country are moving into Pune at a very fast rate. It is also home to industrial production units with 9,500 units present in the Pune district alone. The presence of a large number of students also fuels the growth of sectors like hotels, apparel, entertainment, transport, etc.
The growth in population and the incoming stream of leading companies from various industries, especially the IT companies, make Pune the place to be in future. Visibility at the Pune airport is a prized visibility and an indispensable one for IT companies.
Advertising sites across Pune airport(PDF)